What is Google Ads?

Google Ads (formally called Google Adwords) is an advertising platform by Google (Parent company Alphabet Inc.) This platform allows businesses to promote their brand, products, or services on various digital platforms owned or partnered by Google. These can be Google Search Result Page (SERP), Youtube, Google Shopping & more. These ads have a wide range of cost & return specs which make them accessible & beneficial for all business sectors whether it is small, medium, or large.

Type of Ad Campaigns in Google Ads

Google Ads gives you the option to choose between multiple ads types & launch campaigns based on your choice of ads, so let’s see many types of ad campaigns can we launch in Google Ads

  • Search Ad Campaign
  • Display Ad Campaign
  • Shopping Ad Campaign
  • YouTube or Video Ad Campaign
  • App campaigns
  • Local campaigns
  • Smart campaigns
  • Performance Max campaigns

Why Google Ads?

  1. Extensive Reach – I believe this is a self-explained point that Google has an unparalleled reach to users across the globe. if you are a business that is a brand, a product, or a service you definitely find potential audiences over the internet looking for solutions to problems that your business can offer.

  2. Capabilities that allow for a range of targeting – as mentioned above Google Ads offers Ads & along with that, they have multiple targeting options within each campaign

  3. Intent – with 2+ trillion searches per year a humungous user traffic Google Ads has very high & intent targeting

  4. Full Control on Ad Campaigns – Google does not interfere in how you run your campaign however yes there are some guidelines you need to follow.

  5. Flexible Budgets – as I said earlier any business sector with even the lowest of budgets can start their ad campaigns with Google Ads

  6. Flexible to Business Goals – you can do brand awareness, lead gen, or sales all on the same platform

  7. Tracking & Optimization – you can track the performance of each campaign, adgroup to the end goal (say conversion) & do A/B testing to optimize your ad campaign