30 SEO Tips for Beginners
30 SEO Tips for Beginners
Digital Marketing | SEO
The most important of a project is the initiation point and if you are new to SEO or as they say SEO beginners, then this blog will prove to be very useful for you to find that initial point.
In the beginning, SEO seems to be a complex and foreign landscape, but it doesn’t have to be too complicated. There’s a lot that you can do at the foundation for SEO without any great SEO knowledge, and without spending too much money.
Our team of experts has compiled a list of tips that will help you here,
(1) Conduct Extensive Keyword Research:
Prepare a list of keywords that relate to your business/product/services and categories or group them based on their traffic, Targeting the same keywords as your bigger competitors won’t see you make much ground as they are more established and have more coverage online.
Using keyword research tools like Google Ads Keyword Planner, for finding new keywords, historical search volume or search forecast can help you spot gaps in the market which will enable you to build strategy upon these.
(2) Understand your Target Audience:
The question is very simple, Who is your typical online customer? but however the answer is not so simple. Let’s say you have figured out the answer to that, then there is a series of follow-up questions.
- What is your target audience looking for?
- How/Where do they spend their time online?
- What kind of content do they like to consume?
- What is there time trend of being online?
Once a few initial questions like these are answered you would be able to start conceptualizing how you can target the audience.
- Let’s say, your audience spends a lot of time on Facebook, then probably you should build an organic or paid strategy to focus efforts there
- Or if your target audience reads online tutorials/blogs/newsletters etc about topics relevant to your business, maybe you need to produce similar content
Trying out things is good but without a focus is wrong. A thorough understanding of your audience & the related data would enable you to build focused campaigns with a learning curve.
(3) Stay Updated with Industry News:
Digital space is changing rapidly and staying updated with all the latest developments, upgrades, modifications and Things can change fairy quickly in SEO, so things that work for a while can become against Google’s rules over time.
This helps with not only new ideas, guidance to market orientation, new changes in technology but also helps with your content strategy. Here is an example of one digital marketing new page Link
(4) Regularly create / launch a blog:
New & updated content will help you rank for your target terms. This means that content on product pages, homepages, and everywhere around the site is the primary focus, but the content on the blog can also help in targeting secondary & tertiary topics / keywords.
It is also important to remember that it shouldn’t be done just for SEO reasons, as blogs present an opportunity for you to talk about your product and services and the issues around them.
It means that you can & should create the kind of content that people interested in your product or service to build an audience.
(5) Use Site Data to Sharpen the targeting:
Check your website’s analytics data to find
- the terms your visitors search for on the site, this can help to find the keywords that people use on your site and could be the terms that you aren’t currently targeting via SEO or PPC
- demographic data to know which gender, or age should be targeted
- location & language data
and much more insights
(6) Set up Google Analytics:
It is essential to create Google Analytics 4 (the latest) for your website as it is free & it helps you to understand customer behavior, traffic sources, and more.
Here’s a Guide to Google Analytics.
(7) Create a Unique Title for all pages:
Creating a unique title for all the pages on your website helps Google to index and rank the pages uniquely, which helps getting the website traffic.
(8) Don’t expect results too quickly:
The tips here will produce results, but don’t expect overnight success. Good SEO can take time, so be patient and stick with the process.
(9) Switch to HTTPS:
Switching to HTTPS from HTTP doesn’t have a significant influence on the search ranking (so don’t think it will improve the ranking). However, it still matters as users value security & want to know that their browsing experience is protected. Now with the latest updates in Google, websites that don’t use SSL encryption are marked as unsafe, which may repel users. Also, if you try to access a website without SSL, many times Google Chrome doesn’t allow you to open such links and marks them as unsafe.
(10) Set up Heatmaps:
Configure a heatmap tool to see why your conversion is low, detect website design mistakes, analyze clicks, and more. This shows how users perceive your website and helps to make it more convenient. Listing a few heatmap tools,
(11) Have a customized 404 page:
Maintaining a website is an unpredictable process. It means sometimes a page may be permanent, temporary, or just a landing page in Google Ads or any other digital marketing campaign.
Hence, some pages get changed or removed and users (or Google organic traffic) may try to visit such pages that your website doesn’t include. This ends in accessing a broken link or entering a wrong URL.
Using a customized 404 page to redirect such users to a working page and improve usability.
(12) Set up a Google My Business Account:
Set up your Google My Business Account and get all of your business details uploaded, like address, office images, service information, working hours, and more. It’s totally free and will enable you to appear in local search results for queries specific to your area of operation. This helps you gain a digital footprint and also creates a sense of authenticity in your brand or company.
Showing up in local results, helps you get connected to small business owners in your location and builds brand visibility.
(13) Build a Fast, Mobile-friendly Website:
It is important to develop mobile sites because mobile traffic has significantly increased over a period and it is very important to tap this audience. Nowadays, this can be done easily with simple plugins for your CMS, such as WordPress, meaning that making all of your content mobile-friendly can be done quickly and cheaply.
Also, optimizing it for fast load speed will help you stand out from the competition in terms of performance.
(14) Start using Google Search Console:
If you have a website you plan on getting even indexed on Google Search Page, let alone get ranked you need to set up a Google Search Console account. It’s a free tool that gives a lot of information about your website’s performance in Google Search, like pages indexed, sitemap, content duplication errors, crawling errors, any other errors on your site, and issues you should address. With Search Console, you can find out what keywords Google thinks your website is relevant for.
It’s also the starting point for your SEO journey and website improvement efforts. There are multiple steps that you have to perform in order to get your website ranked and Google Search Console is a midway checkpoint for most of these.
(15) If have decided or you do blogs, do it regularly:
It’s not about point a number, I mean you can write 1 article a day or even 2 or you can write 2 blogs a week. Essential regular updates here mean that if a user visits your site always get something new to read or learn (if applicable).
(16) Try picking up Hot Topics or Viral Content Topics:
- Industry challenges
- Best Practices
- Informative content
- Technical Guides
- Opinion on General Industry Topics
(17) Optimise Your Site via Internal Linking:
One of the most effective ways of optimizing your website is internal linking, which basically means linking one or more pages to other pages that are talking about the same or related topics. It helps to theme together the website in a more sensible way, for readers, and for search engines.
For example, if you are providing cake-decorating services, you’ll have lots of articles using that phrase. They’re not all going to rank for that, so choose the page you’d most like to rank for that term and point the links at that.
(18) Optimize Images on your Website:
Add a title, caption & description to the images on your website to optimize them for SEO, and try to avoid heavy-size images to ensure website optimization.
(19) Use PPC, wherever possible:
If you have some budget to spare use it to set up & launch PPC campaigns, it can deliver traffic more quickly. It can also inform your SEO efforts – you can see which keywords work best for conversions and can help you to improve your landing pages.
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