Google Ads (formerly known as Google AdWords) is an online advertising platform created by Google that allows businesses and individuals to create ads that appear on Google’s search engine results pages (SERPs), as well as on other websites and apps that are part of the Google Display Network.

The platform operates on a pay-per-click (PPC) model, which means that advertisers only pay when users click on their ads. Advertisers can choose from a variety of ad formats, including text, display, video, and shopping ads, and can target their ads to specific geographic locations, keywords, and user demographics. Google Ads also provides analytics tools to help advertisers track the performance of their ads and optimize their campaigns for maximum ROI.