• Conduct extensive keyword research:                         

  Prepare a list of keywords that relate to your business/product/services and categories or group them based on their traffic,  Targeting the same keywords as your bigger competitors won’t see you make much ground as they are more established and have more coverage online.

  Using keyword research tools like Google Ad’s Keyword Planner, for finding new keywords, historical search volume or search forecast can help you spot gaps in the market which will enable you to build strategy upon these.

• Understand your Target Audience:                               

  The question is very simple, Who is your typical online customer? but however the answer is not so simple. Let’s say you have figured the answer to that then there is a series of follow-up questions.

  • What is your target audience looking for?

  • How/Where do they spend their time online?

  • What kind of content do they like to consume?

  • What is there time trend of being online?

Once a few initial questions like these are answered you would be able to start conceptualizing how you can target the audience.

• • Let’s say, your audience spends a lot of time on Facebook, then probably you should build an organic or paid strategy to focus effort there

  • Or if your target audience reads online tutorials/blogs/newsletters etc about topics relevant to your business, maybe you need to produce similar content

Trying out things is good but without a focus is wrong. A thorough understanding of your audience & the related data would enable you to build focused campaigns with a learning curve.

• Online Research On Search Engines:                               Create high-quality, informative, and engaging content that is optimized for your target keywords. This can include blog posts, articles, videos, and infographics.
• Link building:                                             Build high-quality backlinks to your website from other authoritative websites in your industry. This can help improve your website’s credibility and authority.
• Social media marketing: Promote your website content and engage with your target audience on social media platforms like Facebook, Twitter, and LinkedIn.
• Local SEO: If you have a local business, optimize your website for local search by adding your business to Google My Business, optimizing for local keywords, and getting listed in local directories.
• Analytics and tracking: Use analytics tools like Google Analytics to track your website’s performance and identify areas for improvement. Analyze your website’s traffic, bounce rate, conversion rate, and other metrics to make informed decisions about your SEO strategy.

By following these key steps, you can improve your website’s SEO fitness and increase its visibility and traffic from search engines.