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1. Keyword research: Research and identify the keywords and phrases that your target audience is using to find products or services like yours. Use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to find these keywords.
2. On-page optimization: Optimize your website pages for the identified keywords and phrases. This includes optimizing page titles, headings, meta descriptions, image alt text, and content. Make sure your website is mobile-friendly and has a fast page load time.
3. Content creation: Create high-quality, informative, and engaging content that is optimized for your target keywords. This can include blog posts, articles, videos, and infographics.
4. Link building: Build high-quality backlinks to your website from other authoritative websites in your industry. This can help improve your website’s credibility and authority.
5. Social media marketing: Promote your website content and engage with your target audience on social media platforms like Facebook, Twitter, and LinkedIn.
6. Local SEO: If you have a local business, optimize your website for local search by adding your business to Google My Business, optimizing for local keywords, and getting listed in local directories.
7. Analytics and tracking: Use analytics tools like Google Analytics to track your website’s performance and identify areas for improvement. Analyze your website’s traffic, bounce rate, conversion rate, and other metrics to make informed decisions about your SEO strategy.

By following these key steps, you can improve your website’s SEO fitness and increase its visibility and traffic from search engines.